Decision-making in economics and neuroeconomics: an approach
DOI:
https://doi.org/10.68061/24wxtz83Abstract
This theoretical-documentary study analyzes decision-making through two perspectives: classical rational choice theory and neuroeconomics. The paper reviews the core assumptions of rational choice, its limitations, and critiques from cognitive psychology and neuroscience. It also examines how intuition and reasoning (Kahneman, 2003), together with affective and deliberative systems (Loewenstein, Read & Baumeister, 2003), influence decision-making. Additional factors overlooked by these models, such as the reward system, steroid hormones, and trust, are discussed. The analysis concludes that rationality is bounded and that neuroeconomics provides a more complex and realistic framework for understanding economic decisions.
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