The contributions of behavioral economics to business plans
DOI:
https://doi.org/10.68061/k5qa7j85Keywords:
behavioral economics, cognitive biases, business decisionsAbstract
This academic essay highlights the importance of behavioral economics in business plans, focusing on understanding consumers' cognitive biases, the influence of small changes in offers, and irrationality in economic decisions. The need to detect biases in financial evaluation, understand consumer psychology and apply behavioral economics principles in the digital economy is highlighted. The relevance of integrating these concepts is highlighted to improve the effectiveness of market strategies and anticipate irrationality in commercial decisions, contributing to the success of ventures.
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